We use the word ‘recover’ a lot. The origins of Purica itself really began with our signature product Recovery Extra Strength all those miraculous years ago. But what does it mean to recover? What ...

An old man walks into a bar, sits down and begins crying. The bartender asks him “What’s wrong?” Amidst a fit of tears the old man replies, “I have a beautiful young wife at home who is intelligen...

It’s that time of year when the lazy or indulgent parts of us that have run the show during the holiday season get kicked out and we vow to change some behaviour for the better — in other words, ma...

All over the world, stories are told of the birth of creation, rising in luminous light, out of great infinite nothingness, or out of the scattered elements of unformed chaos. New life, and a fully...

In a couple days, it’s as if the sun stands still and we find ourselves participating in the age old drama of the rebirth of the light. The Earth's axis appears to pause and change direction, in wh...