PURICA widens roster of immunity optimizers


…the makers of Recovery® to introduce Prevent Daily Immunity Optimizer and Prevail Cold & Fever at CHFA West April 8th-9th at the Vancouver Convention Centre

DUNCAN, B.C. (Wednesday, April 5th, 2016) – PURICA is extending its long-standing commitment to the development of natural stress relief and immunity support products by introducing PURICA Prevent Daily Immunity Optimizer and PURICA Prevail Cold & Fever this weekend at the Canadian Health Food Association’s annual western trade show April 8th and 9th at the Vancouver Convention Centre.

Prevent and Prevail join Immune 7 Immune Support and Complete 360 Stress Relief & Immune Support in the suite of natural immunity optimizers produced by PURICA, which was founded 18 years ago. Also featured as an important ally in stress relief and immune function is the wellness formulation PURICA Vitality Adrenal Support.

“From the inception and launch of PURICA in 1999, one of our essential aims and priorities was helping people protect themselves and their families from the wear and tear of daily stress by strengthening and optimizing their immune systems naturally,” said Jason Watkin, Founder, Chair & CEO of PURICA, the makers of Recovery Whole Body Health & Pain Relief and now Immune 7, Complete 360, Vitality and Prevent and Prevail.

CHFA West will feature the debut of Prevent and Prevail, the newest members of the PURICA family of natural health food products and supplements.

“The leadership position that’s been held by Immune 7 over the past decade has only spurred us on to develop companion products designed to mitigate against daily stress and in the process support the immune system,” added Watkin. “Prevent and Prevail continue in that tradition of producing the finest immunity supplements.”

The new PURICA Prevent Daily Immunity Booster is a 100% natural formulation designed to balance immune cell activity and provide daily enhancement for the immune system. It has been shown to produce a 50% improvement in immune response and enhances the body’s ability to handle stress. Prevent contains Immunidiol™, a combination of two herbs: Panax ginseng and Astragalus membranaceus.

PURICA Prevail Cold & Fever is a companion formulation that is also 100% natural. Clinical trials of Prevail, which is anti-inflammatory, antiviral and antibacterial, have validated its capacity to quickly stop the progression of the common cold and to reduce sore throat, fever and coughing. It combines three herbs—honeysuckle (Lonicera japonica), forsythia (Forsythia suspensa) and skullcap (Scutellaria baicalensis) — which work synergistically to target viral replication and fire up the immune response. It has been shown to produce 83% 3-day effectiveness for the common cold. Prevail is also available in a Purikidz formulation designed specifically for children aged 3 to 9 years.

“Our customers are the ones who are constantly informing us as to what’s important to them and there’s no question that stress relief and immunity are among the common concerns of most people, including for their children,” said Watkin. “Prevent and Prevail this spring and Complete 360 last fall are our latest responses to those looking for more options.”

For more information on PURICA Prevent and PURICA Prevail or other PURICA natural health foods and supplements, visit www.PURICA.com. Media, general practitioners and clients are also invited to follow PURICA on Twitter at www.twitter.com/puricawellness and on Facebook at www.facebook.com/puricawellness.


About PURICA: A Canadian owned and operated natural health food company based in Duncan, B.C., PURICA empowers people with the finest whole food products, supplements and lifestyle solutions. It features a dynamic roster of products such as Recovery, medicinal mushrooms and super foods and also serves as a leader in health products for horses and small animals. www.purica.com @puricawellness

About PURICA immunity products: PURICA Immune 7, available in capsules or powder, is a blend of six micronized medicinal mushrooms (Agaricus, Red Reishi, Maitake, Shiitake, Cordyceps and Turkey Tail/Coriolus) and Nutricol, the natural proprietary blend of green tea and grape seed extract. PURICA Complete 360 is a synergistic blend of Ashwagandha and eight medicinal mushrooms designed to support immunity, strengthen the body’s response to stress and optimize health. Complete 360 was launched in September of 2016 at CHFA Toronto. It includes the same six medicinal mushrooms found in Immune 7, in addition to the herb Ashwagandha (which improves energy, reduces stress and balances the body) and the additional medicinal mushrooms Chaga and Lion’s Mane. PURICA Vitality Adrenal Support, launched in 2014, is designed to mitigate against adrenal exhaustion, a common result of protracted stress, and improve the body’s stress response. It contains Chaga, Cordyceps and the herb Ashwagandha.

About the key ingredients in PURICA immunity products: Agaricus enhances immune response, detoxifies and reduces stress, while Red Reishi is known for mood calming, sleep support and stress relief. Maitake is an anti-viral and antioxidant known for immune building, Lion’s mane is associated with memory support, brainpower and mental clarity, Chaga is the world’s strongest natural antioxidant, and Shiitake is an immunomodulator, a natural source of B complex and an antioxidant. Cordyceps mitigates against adrenal exhaustion, enhances athletic performance and increases energy and libido. Turkey Tail (Coriolus) is a natural source of Vitamin D known to ease infection.

CONTACT: Rod Sidoroff, Vice-President of Business Development
rod@purica.com 1 (877) 746-9397

6157 Scott Road • Duncan, BC V9L 6Y8 • Canada
Toll Free Phone : 1.877.746.9397   Toll Free Fax : 1.866.746.3966

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