Word on the 6th century B.C streets of ancient India has it that, if you’ve been shot by an arrow and a 2nd arrow happens to land in the exact same spot only moments later, the pain isn’t just doub...

Below any mushroom is a hidden root system called mycelium — a web of often white thread like branches that exist predominantly beneath the forest floor (sometimes also found on old and forgotten b...

Speak of something, ‘at the heart of it all’, and most get a visceral idea of what is being spoken to. It’s the essence, the juice, the kernel and ‘soul’ of something.In Chinese medicine, that’s ex...

We use the word ‘recover’ a lot. The origins of Purica itself really began with our signature product Recovery Extra Strength all those miraculous years ago. But what does it mean to recover? What ...

An old man walks into a bar, sits down and begins crying. The bartender asks him “What’s wrong?” Amidst a fit of tears the old man replies, “I have a beautiful young wife at home who is intelligen...

It’s that time of year when the lazy or indulgent parts of us that have run the show during the holiday season get kicked out and we vow to change some behaviour for the better — in other words, ma...

All over the world, stories are told of the birth of creation, rising in luminous light, out of great infinite nothingness, or out of the scattered elements of unformed chaos. New life, and a fully...

In a couple days, it’s as if the sun stands still and we find ourselves participating in the age old drama of the rebirth of the light. The Earth's axis appears to pause and change direction, in wh...