Purica and Cory Holly Institute announce partnership

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PURICA ESTABLISHES COMPREHENSIVE EDUCATIONAL PARTNERSHIP WITH THE CORY HOLLY INSTITUTE

…widely-recognized ambassador of sports nutrition and science Cory Holly will speak to retailers, customers and contribute online and social media content

UPDATE: Find out more about the Cory Holly Certified Sports Nutrition Advisor program.

DUNCAN, B.C. (Wednesday, June 3rd, 2015) –Dr. Cory Holly, the popular and widely-recognized ambassador of sports nutrition, will help many active living Canadians and health food industry leaders better understand the benefits of whole foods, supplements and positive lifestyles as part of a comprehensive new educational partnership created by Purica and the Cory Holly Institute.

The year-round partnership will feature retailer seminars, customer workshops and presentations at Canadian Health Food Association (CHFA) trade shows, along with entertaining and informative content developed by Dr. Holly for www.purica.com and the company’s social media channels, including on Twitter (@puricawellness) and Facebook (Purica Wellness).

Purica will also partner with the Cory Holly Institute in the promotion of the Certified Sport Nutrition Advisor (CSNA) course that has produced graduates around the world.

“We’re delighted to have Dr. Cory Holly and the Cory Holly Institute join with us in our commitment to empower people; not only with the best in whole foods and supplements, but on the strength of education, information and advocacy,” said Jason Watkin, Founding Chair, Chief Executive Officer & Chief Formulator for Purica.

“We’re inspired to provide natural supplements and positive lifestyle solutions that help people perform at the top of their game in life, at work and at play,” added Watkin. “Our partnership with the Cory Holly Institute is right on strategy with that bigger picture commitment that we have behind the Purica family of products.”

The partnership will be officially launched Tuesday, June 9th, with a seminar at Health Essentials in Victoria, B.C. (more information 1-877-746-9397). Dr. Holly will also be speaking on behalf of Purica at the CHFA East trade show in Toronto September 12-14. Additional seminars and workshops will be announced throughout the spring and summer and into the fall of 2015.

“Given the Purica vision and values around empowering active living people, I’m very pleased to have the opportunity to use this partnership to help bridge the gap between whole foods, natural supplements and active lifestyles,” said Dr. Holly.

“Sports nutrition and science has never been more important, especially in this generation adversely affected by sedentary lifestyles and fast-food diets,” added Dr. Holly. “By working with Purica, leading retailers and the many active living people who are interested in health and vitality, our partnership will go a long way towards promoting and widening the understanding of the benefits of whole foods and natural supplements.”

The new partnership with the Cory Holly Institute follows on the heels of the launch earlier this year of Provascin, the new heart health supplement that is one of the major milestones associated with the 15th Anniversary year of Purica, one of Canada’s leading providers of natural health food products and supplements. The Purica line includes Recovery, medicinal mushroom products such as Immune 7, Red Reishi, Cordyceps, Lion’s Mane, Chaga, Maitake, Shiitake and Coriolus and other supplements such as Nopal and Fiberlicious, Grape Seed Extract and Menopause Relief.

“Combining natural supplements such as Provascin, Recovery and medicinal mushrooms — with an active lifestyle and healthy eating habits — can lead to enhanced performance and improved heart health, cell and tissue health, brain health and other important body functions and processes,” said Tawnya Ritco, a Vancouver-based Registered Holistic Nutritionist (RHN) who doubles as part of the team of product specialists at Purica. “That will be a consistent message inherent in the educational partnership between Purica and the Cory Holly Institute.”

For more information on the new educational partnership or Purica natural health foods and supplements, visit www.purica.com. Retailers, media, general practitioners and clients are also invited to follow Purica on Twitter at www.twitter.com/puricawellness and on Facebook at www.facebook.com/puricawellness.  Retailers and other leaders in the natural health food and supplements industry can also find out more about the CSNA educational program at www. Purica.com and register through The Cory Holly Institute.

About Purica: A Canadian owned and operated natural health food company based in Duncan, B.C., Purica empowers people with the finest whole food products, supplements and lifestyle solutions. It features a dynamic roster of products such as Recovery, medicinal mushrooms and super foods and also serves as a leader in health products for horses and small animals. www.purica.com @puricawellness

About the Cory Holly Institute: CHI is managed by its founder, Dr. Cory Holly, Canada’s Ambassador of Sports Nutrition, Health & Fitness. CHI is designed to strengthen sports nutrition awareness and bridge the enormous gap that exists between nutrition and fitness. Dr. Holly is a naturopath, professor of holistic nutrition, writer, author, teacher, professional speaker and mentor, committed to helping people around the world integrate optimum nutrition, functional exercise and natural health products into their everyday lives by providing them with best-of-class educational resources.

For more information on Provascin or other Purica natural health foods and supplements, visit www.purica.com. Media, general practitioners and clients are also invited to follow Purica on Twitter at www.twitter.com/puricawellness and on Facebook at www.facebook.com/puricawellness.


CONTACT: Tawnya Ritco, RHN, Product Specialist tawnya@purica.com 1 (604) 649-8445

Purica
6157 Scott Road • Duncan, BC V9L 6Y8 • Canada
Toll Free Phone : 1.877.746.9397   Toll Free Fax : 1.866.746.3966

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